Using the WYSIWYG is actually better sometimes? What?!
We're just going to be up front with everyone. The majority of us involved in HowToSFMC are complete D words. Yep, we are developers and designers. From Email developers to platform developers to automation developers and graphic designers. Some of us are also A words (Architects), most of us have also spent time as C words (Consultants) and there's a bunch of Grade A E words (Engineers) in the mix. For the most part, WYSIWYG (What You See Is What You Get) is the bane of our lives, from emails breaking in Outlook to audiences being almost what you expect, just not 100% there. But, that doesn't mean that these super powerful and easy to use tools don't have their uses and in some cases they can do more for you than is reasonable to code.
We're taking a sharp focus on dynamic content and how you would use the native no-code-required features to provide 1 to 1 experiences with your contacts. This challenge is officially a code free zone.
Many will be aware that there are a range of options to create a dynamic email experience within SFMC, each with their own benefits and challenges:
Would you defend Dynamic Content Blocks?
Is it easier with Enhanced Dynamic Content?
Or do you create 3 or 4 customer audiences with data filters and just hit send for each one?
When we talk about efficiently, it's not just about how quick a solution works. Your solution lives in the context of your business, so what we'd love to know is does this way of working allow a wider range of your team to use SFMC to drive results? This includes taking into account the skillsets of those that will be utilizing the product. Does the team have no HTML experience? No SQL skills? How do you solve for this?
For this one, we wanted to provide a bit of direction, so here's the clients ask:
A car rental firm and wants to email previous customers and provide them a content experience dynamically populated based on the following criteria:
The client has offered to provide you the following information in either a Data Extension or a List uploaded directly via a CSV file:
Using non-code based techniques outline your preferred method of supporting your client in this endeavor.
Your submission must include:
*During the voting phase, this overview will be used as the context for your solution. This overview should be 2-3 sentences and highlight why you would recommend your solution.