Author: Adam Spriggs
March | Email Frequency Filtering

A simple, query-based frequency suppression configuration for Salesforce Marketing Cloud.

Author: James Lamb
April | Subscriber Management
Winning Solution

This model was used at a large video game company to cover multiple titles. One master subscription table contains the email address, unique customer ID (and other things). There's a true/false column for each subscription. The data is synced every minute with the website which houses the preference center.

Author: Shrishti Mishra
June | When you need to use WYSIWYG
Winning Solution

Using the native Dynamic Content block capabilities within Content Builder we would be able to provide some of the simple dynamic content requirements. There will be some limitations in terms of the complexities and some of the specifics of the requirements (for example: is the requirement to just change an image or do we need to change subject line?) Using the scenario of: The person who receives this email previously rented a car of a specific model from our range, we should showcase an image of that same vehicle model in the email header. We should also include the vehicle model in the subject line: for example “Michael, your Fiat 500 is waiting for your next rental” and then continue with a picture of a Fiat 500 in the header image spot in the email.

Author: Cameron Robert
March | Email Frequency Filtering

Contact Frequency Filtering can be achieved a few different ways; the best solution will be subject to a business's existing intellectual property and use cases. I've documented 3 different (non native) ways that users can implement contact frequency filters into their sends. All have practical applications and varying levels of technical/development costs; however each of them are designed to be as simple and configurable as possible without jeopardizing the objective.

Author: Shibu Abraham
March | Email Frequency Filtering
Winning Solution

Use SendLog DE, Profile Attribute, Filter Activity and Exclusion Script for controlling the Email Send limit per day for a particular email (or Subscriber).

Author: Matt Brocious
April | Subscriber Management
Winning Solution

This preference center uses a CloudPage to allow users to select their preferences or to unsubscribe (or re-subscribe).

Author: Jason
March | Email Frequency Filtering

Creating a single view of contact engagement as a supplementary Data Extension to support marketers who may not have SQL or other segmentation tool experience and knowledge to create effective engagement filters.

Author: Cameron Robert
February | Reusable Email Templates
Winning Solution

Modular Email Design: Email templates can be deconstructed into a very small list of useful display functions; namely: 1-column, 2-column LTR, 2-column RTL, 3-column LTR, 3-column RTL. Mixing, matching and nesting these options (in combination with some well written CSS) can produce every practical email design. Therefore building a boilerplate template with these rules in mind is the most practical way to support re-usability without inhibiting user-level customization.