Author: Adam Spriggs
March | Email Frequency Filtering

A simple, query-based frequency suppression configuration for Salesforce Marketing Cloud.

Author: James Lamb
April | Subscriber Management
Winning Solution

<p>This model was used at a large video game company to cover multiple titles. <br><br> One master subscription table contains the email address, unique customer ID (and other things). There's a true/false column for each subscription. The data is synced every minute with the website which houses the preference center. </p>

Author: Cameron Robert
March | Email Frequency Filtering

Contact Frequency Filtering can be achieved a few different ways; the best solution will be subject to a business's existing intellectual property and use cases. I've documented 3 different (non native) ways that users can implement contact frequency filters into their sends. All have practical applications and varying levels of technical/development costs; however each of them are designed to be as simple and configurable as possible without jeopardizing the objective.

Author: Shibu Abraham
March | Email Frequency Filtering
Winning Solution

Use SendLog DE, Profile Attribute, Filter Activity and Exclusion Script for controlling the Email Send limit per day for a particular email (or Subscriber).

Author: Matt Brocious
April | Subscriber Management
Winning Solution

This preference center uses a CloudPage to allow users to select their preferences or to unsubscribe (or re-subscribe).

Author: Jason
March | Email Frequency Filtering

Creating a single view of contact engagement as a supplementary Data Extension to support marketers who may not have SQL or other segmentation tool experience and knowledge to create effective engagement filters.

Author: Cameron Robert
February | Reusable Email Templates
Winning Solution

Modular Email Design: Email templates can be deconstructed into a very small list of useful display functions; namely: 1-column, 2-column LTR, 2-column RTL, 3-column LTR, 3-column RTL. Mixing, matching and nesting these options (in combination with some well written CSS) can produce every practical email design. Therefore building a boilerplate template with these rules in mind is the most practical way to support re-usability without inhibiting user-level customization.

Author: Adam Spriggs
February | Reusable Email Templates

Salesforce Marketing Cloud loyalty template and email concept.